VOLKSWAGEN - FUSCA

Role: CD/CW

What if we launched the New Fusca (aka New Beetle) in an era when the old Fusca reigned supreme? How would the owners of the original model react? Would they recognize the soul of their beloved car living in a beautifully crafted new body? With that premise, we created an entire campaign with a nostalgic feel, set in the 1970s.

CCSP: Silver

Profissionais do Ano Globo