Role: CCO and CW

Adriana Araújo was the first Brazilian female boxer to win an Olympic medal, at London Games in 2012. On the verge of retiring and facing financial difficulties, she announced she would auction it. As soon as we heard the news, we asked ourselves: what if Superbet secretly bought the medal and returned it to its rightful owner? Once we pitched the idea, the client instantly bought it. (First the idea, then the medal.) The case went on to receive massive media coverage.

Clio Entertainment for Sports: 1 Silver, 2 Bronze