Superbet - The athlete who won the same medal twice

Role: CCO and CW

Adriana Araújo was the first Brazilian female boxer to win an Olympic medal, at the 2012 London Games. On the verge of retiring and facing financial difficulties, she announced she would auction it. As soon as we heard the news, we asked ourselves: what if Superbet secretly bought the medal and returned it to its rightful owner? Once we pitched the idea, the client bought it right away. (First, the idea. Then, the medal.) The case gained massive media coverage.

Clio Awards Entertainment for Sports: 1 Silver, 2 Bronze